Search Engine Optimization (SEO) Copywriting 101 – Click + Show

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[spoiler] The simplest and the most challenging part of search engine optimization is SEO copywriting.  The simple part of SEO copywriting is of course just writing the copy or words themselves.  The challenge is incorporating your target keywords like SEO, Copywriting and Search Engine Optimization into the page content without disrupting the natural flow of the writing itself.  Your SEO target keywords should be worked into the page copywriting with a keyword density percentage of somewhere between 3%-15% in order to achieve a high search engine ranking page.  This keyword density percentage range gives you a fair amount of latitude in SEO copywriting so that you can avoid “overusing” keywords in search engine optimization (SEO) copywriting.

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Most Effective Search Engine Optimization (SEO) Copywriting Techniques

[spoiler] One of the most effective search engine optimization (SEO) copywriting techniques is to add paragraph titles that contain your target keywords.  The title of the first paragraph, Search Engine Optimization (SEO) Copywriting 101, contains all of our most important target keywords.  The title is bolded, uses a larger font and has an <h1> heading tag to let the search engines and your human visitors know what the page content focus is.  The only real difference between search engine optimization (SEO) copywriting and typical copywriting is that you need to include your keywords in the copywriting a little more than you normally would to achieve a higher search engine ranking.

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The Best Search Engine Optimization (SEO) Copywriting Method

[spoiler] Our search engine optimization (SEO) copywriting method may not necessarily be the best SEO method, but it does work quite effectively for us at achieving high search engine ranking pages.  Before we start the search engine optimization (SEO) copywriting process we talk in depth with our clients about their products and services.  Not only to get a full understanding of the products and services that they offer, but also to find out the strengths and weaknesses of those particular products and services.  We then begin extensive search engine optimization research.  One of the areas we research is of course the competition.  It is very important that the search engine optimization (SEO) copywriting is completely original.  It is highly unlikely that you would write the exact same original search engine optimized copy that someone else has already written, but it is also not impossible.  The final step before beginning the actual search engine optimization (SEO) copywriting is to develop a website structure that is in itself search engine optimized.

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Search Engine Optimization (SEO) Copywriting Mistakes

[spoiler] “Overusing” SEO copywriting keywords will give someone the impression that you offer poor copywriting services or simply just have poor writing skills.  A web page may rank higher in the search engines, but will probably be less effective at closing the deal.

“Text heavy” search engine optimized pages will usually turn website visitors off.  It is better to leave your website visitors wanting more than trying to say too much with SEO copywriting.

Using words that are complex and not commonly used in general writing, speaking and especially search terms such as a word like vernacular.

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Effective Keyphrases in Search Engine Optimization (SEO) Copywriting

[spoiler] Creating effective search engine optimization (SEO) keyphrases in your copywriting that someone would actually use in the search engines is essential to maximizing your search terms rankings.

Keyphrase search terms such as these for example:

“Maximizing your search terms rankings” or “search terms rankings”

“Effective search engine optimization” or “effective SEO”

“Effective copywriting techniques” or “effective copywriting”

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* Note:  We would consider this page to be very “text heavy” in page content.  This SEO copywriting style is informational in nature so as to allow for the additional content usage.  It also serves the purpose of demonstrating our search engine optimization (SEO) copywriting services.  We are also demonstrating the use of a collapsible panel or show/hide button as one simple method to get around the “text heavy” page content issue while still maintaining the benefit of a higher ranking web page.

Check our WordPress Website Design Special Deals Store for website design special deals.  For website design quotes submit a website design quote form.  For search engine optimization (SEO) quotes submit a SEO & Copywriting quotes form.  For custom Flash movie design quotes submit a Flash movie design quotes form.  One of our professional website designers will respond to your quote request as quickly as possible.  For immediate quotes please call us at 805-651-8516.

What is organic search engine optimization (SEO) really?

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If you’re interested in the technical explanation of organic SEO click the + Show button below.
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 Organic Search Engine Optimization (SEO) Explained

If you found this website page using the search term organic search engine optimization (SEO) then you probably already understand what it is.  Wikipedia has a good general explanation of organic SEO and search engine optimization in general as well.  The basic idea is that organic search engine optimization (SEO) is done “naturally” by the text / page content that you add to your web pages and Meta Tags as opposed to using a paid ad program like Google Adwords that places your website link on search page with relevant or related search terms.

Now this is going to seem very basic to you if you are an SEO specialist or have a deeper understanding of search engine optimization (SEO).  Bear with me if you’re a pro.  If you look at the text content above it contains the organic keywords Organic, Search Engine Optimization and SEO.  Mathematically organic SEO keyword density is calculated simply by dividing the total number of keywords by the total number of words used.

Total word count is 100 words including the page title and paragraph title.

Keyword count:

Keyword “organic” was used 5 times so that equals 5% of the total word count.
Keyword “SEO” was used 5 times so that equals 5% of the total word count.
Keyphrase “search engine optimization” was used 3 times so that equals 3% of the total word count.

(*Note: If you break down the keyphrase “search engine optimization” you will still have 3% for individual keywords with the exception of the keyword search, which was used 6 times for a total of 6%, which is still within the acceptable range of keyword density or usage)

So if you were wondering what the term keyword density meant, we just described it very basically above.

Opinions vary widely on what the optimum keyword density should be.  We have found that if you are in the range of 3%-15% then you are within the optimum keyword density range.

A very important factor that comes into play with organic search engine optimization (SEO) is that your meta tags should of course contain your primary keywords also referred to as your target keywords.

Another factor is total keyword count on a website page.  The shear volume of keywords used on a page, keeping the keyword density ratio within an acceptable range of course, will organically rank a website page higher.  If you use the shear volume organic search engine optimization (SEO) method you then run into the problem of having a “text heavy” page.  Too much text on a web page is not visually appealing to most human website visitors and will cause several undesirable effects like yawning, which you are probably doing right now if you read this far. [/spoiler]

Non-Technical Organic Search Engine Optimization (SEO) Information

The non-technical general idea is that organic search engine optimization (SEO) is done “naturally” by the text / page content that you add to your web pages and Meta Tags as opposed to using a paid ad program.

Organic Search Engine Optimization (SEO) Website Design Structure

Our website design structure is built for optimum organic search engine optimization (SEO) ranking right out of the box.  Literally the website design structure itself is search engine optimized.  In addition, we add other SEO customizations that make our website designs rank higher in the search engines.

Organic Search Engine Optimization (SEO) Services and Options

For new website designs we offer complete organic search engine optimization (SEO) for your entire website.  If you want to write your own original organic SEO content the option is yours.

For new integrated WordPress blog website designs added to your existing website we offer complete organic search engine optimization (SEO) for your blog website.  If you want to write your own original organic SEO content the option is yours.

We offer complete organic search engine optimization (SEO) services for existing websites no matter what platform or software based website design it may be.

Check our WordPress Website Design Special Deals Store for website design special deals.  For website design quotes submit a website design quote form.  For search engine optimization (SEO) quotes submit a SEO & Copywriting quotes form.  For custom Flash movie design quotes submit a Flash movie design quotes form.  One of our professional website designers will respond to your quote request as quickly as possible.  For immediate quotes please call us at 805-651-8516.