Flash MSS Movie Reference Guide – Planning, Designing, Ordering & Installation Guide

1 CommentRSS Site FeedAuthor: AITpro Admin
Published: September 14, 2010
Updated: November 1, 2010

Flash MSS Movie Reference Screenshot

The Flash MSS Reference guide may seem overwhelming to you. It covers everything about the Flash MSS movie in order to hopefully answer any questions you may have. If you need assistance we will be glad to fast track you at no additional cost to speed up the process of ordering. Ordering your Flash MSS movie over the phone takes 15 minutes. Call 805-651-8516 and we will be glad to complete your order by phone.

Included In The Total Cost of The Flash MSS Movie

Adding your 9 images or up to 27 images to your movie
Resizing, cropping, combining and image clean up of Images
Customizing the Flash MSS movie with the Flash special effects options you chose
Resizing the MSS Main Movie Area to match your specifications (width and height dimensions)
Resizing the entire movie size to match your specifications (width only – resizing the height of the MSS Movie Thumbnails Area is not included in the cost)
Resizing and adding MSS Movie Thumbnail images (resizing the actual images in Photoshop – not resizing of the MSS Movie Thumbnails Area design structure)
Adding links to your MSS Movie Thumbnail images (up to 9 at no additional charge)
Adding additional MSS Movie Link Buttons (up to 10 at no additional charge)
Adding additional MSS Movie Master Buttons (up to 10 at no additional charge)
Adding the URL hyperlinks that you have specified in your Flash MSS movie order
Adding sound effects to your Flash MSS movie

Not Included In The Total Cost of The Flash MSS Movie

Resizing The MSS Movie Thumbnails Area Design Structure
- The current default size dimensions are 275 pixels in width and 200 pixels in height
- The Flash MSS 270 Movie Thumbnails Area is 275 pixels in width and 270 pixels in height by default
- Modifying the height will require additional time to modify the components contained within the MSS Movie Thumbnails Area – thumbnail frame sizes and thumbnail image sizes.
- Modifying the width may or may not require an additional cost depending on what you require.

Increasing or Decreasing The Default Size (86×60) of The Thumbnail Images Contained In The MSS Movie Thumbnails Area

Installation of The Flash MSS Movie
- We have provided complete installation instructions – Installing The Flash MSS Movie
- Flash MSS movie installation should only take you 5 to 15 minutes.
- If you want AITpro to install your Flash MSS movie we offer installation at $40/hr

* If your Flash MSS movie specifications require additional design or coding work outside of the scope of the allotted 4 hour Flash MSS movie creation time we will provide you with an exact cost estimate before performing any work on your custom Flash MSS movie. Design or coding work outside the scope of the allotted 4 hour Flash MSS movie creation time is billed at $40/hr. It is very rare that additional charges will apply. If you are actually looking for a custom Flash MSS movie that requires extensive design or coding modifications then that is of course a totally different case and will require submitting a quote request instead of the flat fee.

Planning and Designing Your Custom Flash MSS Movie

Choose image files that showcase your products and services that you want to focus the most attention on first.

The Flash MSS movie is a showcase movie not a movie designed to display every single product and service that you offer. We can create a custom Flash movie like that for you, but we currently do not have such a pre-built movie already made. The primary function of the Flash MSS movie is to grab someone’s attention and interest so that they spend more time on your website and decide to look around at all of the products and services you offer that interest them.

Choose the best high quality photo pictures or graphic images that you have to submit to AITpro.

We ask that you send us pre-sized image files to match your Flash MSS movie dimensions, but if you do not have professional graphic design software like Photoshop then we will crop, resize and clean them up (sharpen) for you at no extra charge. Do not attempt to resize, crop and clean up your images with applications like Word, PowerPoint, etc. Be sure to submit images to AITpro that are at least the height and width of your specified movie dimensions. Significant image enlargements will cause the images to appear out of focus and blurry.

Choose the most interesting images of your product and services that you have.

If you are not sure which are your best image files to showcase your products and services in your custom Flash MSS movie you can of course submit additional image files to AITpro so that we can assist you in choosing the best image files to use in your movie. Please keep this realistic and do not submit 100 image files to us. Something like 2 or 3 possible images for each movie section or thumbnail would be acceptable. 4 hours is alloted to the completion of each unique custom Flash MSS movie.

Flash Movie Special Effects – Uniformity Vs Random Special Effects

In the AITpro Flash MSS movie we are demonstrating some of the available Flash special effects in a Random sequence. View and test Flash MSS movie special effects – Flash MSS Movie Effects Chooser.

Advantages and Disadvantages of using Uniformity Vs Randomness

This would depend on each unique movie in our professional opinion. For example some products and services might be best displayed with Uniform transitions as opposed to Random transitions. The overall psychological impact is the most important factor to consider. Of course personal preference is important because you should enjoy your movie as much as your visitors will. Don’t get too caught up in the technical right and wrong decision here. The core Flash MSS movie in itself accomplishes several very important goals so choosing the custom transitions that you want in your custom movie is more of an icing on the cake thing.

An example where Uniformity might be the better choice could be this example:

A custom Flash MSS movie showcasing products and services having to do with books or book related products. Choosing to have all the Flash image transitions appear to be turning the pages of a book would be a logical choice that would most likely make more sense to your website visitors.

Overall Flash MSS Movie Play Time

The entire Flash MSS movie plays in under 1 minute (55 seconds). This is the other main reason not to increase the movie transition times between images displayed in the main movie. 1 minute is plenty of time, and more importantly not too long, to showcase your product and services. If the movie transition times are increased throughout the entire movie then the overall play time of the movie is increased. The average television commercial spot lasts around 30 seconds and even 10 seconds in some cases. TV commercials can be irritating and so can Flash commercials if used in the wrong way.

Choosing Dimensions: The Height and Width of Your Custom Flash MSS Movie In Pixels

The Flash MSS Movie comes in 2 default sizes, which you can of course have modified to your particular dimensional requirements. The MSS Main Movie Area can be resized independently of the MSS Movie Thumbnails Area as they are actually 2 separate movies. This is not advisable, but it can be done at your request.

We chose the height of 200 pixels for the core Flash MSS movie design because we feel that it would be the most universally acceptable and popular height. 200 pixels in general is a very nice height visually, not too overbearing and not too narrow. We also offer a prebuilt core Flash MSS movie that is 270 pixels in height – Flash MSS 270 movie screenshot. Changing the height dimension from anything other than 200 pixels or 270 pixels in height in the left MSS Movie Thumbnails Area will require customizing the design structure of the left MSS Movie Thumbnails Area to meet your specifications. That cost is not included in the price of $149.95. Changing the width on the other hand is included in the cost of $149.95, as it does not require extensive time in redesigning the core Flash MSS movie design structure. If changing the width includes adding or resizing the dimensions of the movie thumbnail images then additional redesign structure changes are necessary. 4 hours is alloted to the completion of each unique custom Flash MSS 200 and 270 movie. If you are looking for a Flash MSS movie requiring extensive design or coding modifications please submit a quote request.

We need the overall dimensions for your entire movie. Using the AITpro Flash MSS movie as an example.
The AITpro Flash MSS movie dimensions are 900 pixels wide by 200 pixels in height.

We need the dimensions for your MSS Main Movie Area.
The AITpro Flash MSS Main Movie Area dimensions are 618 pixels wide by 200 pixels in height.

We need the dimensions for your MSS Movie Thumbnails Area.
The AITpro MSS Movie Thumbnails Area is 275 pixels wide by 200 pixels in height.

Thumbnail Image Dimensions

The Thumbnail images are framed in a border image that is 90 pixels wide by 64 pixels in height. The actual Thumbnail images themselves are 86 pixels wide by 60 pixels in height. If you would like different sized thumbnail images or extensive changes to the Thumbnail movie area design please submit a quote request.

* General cost estimate for extensive design modifications – If you would like customization to the core design of the MSS Movie Thumbnails Area then you would also probably need customizations to the Thumbnail image sizes as well. Resizing the dimensions, framed border images and Thumbnails would take somewhere around 3 hours to complete and would cost an additional $120. Please submit a quote request for Flash MSS movies requiring extensive design modifications.

Thumbnail Image Linking Options – Choosing Dynamic Image Loading or Links To Website Pages?

Clicking on the MSS Movie Thumbnail images dynamically loads external image files. The Dynamic main movie images that you see in the Main MSS Movie Area when clicking on the Thumbnail images are loaded from a folder located on your website where you have uploaded your personal products and services movie images. Thumbnail images can have URL links added to them instead of dynamically loading image files so that website pages are loaded instead of image files. Thumbnail images all function independently so some thumbnail images could dynamically load images while other thumbnail images could be links to website pages.

Choosing Images (photos and graphic images) – Image File Naming, Numbering, Sselection, Choices and Details For Your Custom Flash MSS Movie

The AITpro Flash MSS movie is utilizing 27 images in total. 9 Thumbnail images, 9 Main movie images and 9 Dynamic movie images. The Dynamic movie images are externally loaded movie images that are dynamically loaded when clicking on the Thumbnail images. The 9 Dynamic movie images in the AITpro Flash MSS movie are copies or duplicates of the 9 Main movie images. They are stored on your website in an image folder and can be changed at any time by uploading new images to that image folder. You could have 9 completely different Dynamic movie images loaded externally instead of having them be copies of the 9 Main movie images. We will use the 9 Main movie images or the 9 Dynamic externally loaded images that you provide to us to create your Thumbnail movie images or you can create those Thumbnail images yourself if you prefer (thumbnail image dimensions are 86×60). All movie image files are uploaded to AITpro at the end of the Flash MSS movie order form.

MSS Main Movie Images

Make copies of all the image files you want used in your MSS Main movie. Rename the image files in movie play sequence order. Example: 1.jpg, 2.jpg, 3.jpg, etc. 1.jpg will be the first image that is displayed in your Flash MSS Main Movie Area.

Combining MSS Main Movie Images

If combining images to make one make 1 MSS Main Movie image, name the image files in left to right order. Example: 1-1.jpg, 1-2.jpg, 1-3.jpg, etc. Combining 3 images to make the first image that is displayed in your Flash MSS movie.

Image 1-1.jpg will go here Image 1-2.jpg will go here Image 1-3.jpg will go here

The end result of combining your image files will be one image file named 1.jpg. The same method should be used for any other image files that you want combined. Simply combining images is included in the total cost of the Flash MSS movie. If you require additional Photoshop design work such as adding layers, masks, filters, gradients, etc. then additional charges may apply. The order form has a description area where you can specify any special design requirements that you want for your combined images. If your specifications require additional work outside of the scope of the allotted 4 hour Flash MSS movie creation time we will provide you with an exact cost estimate before performing any work on your custom Flash MSS movie.

Dynamic Main Movie Images

These are the image files that are dynamically loaded into your MSS Main movie area when clicking on Thumbnail images. The naming convention used to name your Dynamic main movie images is the same as the naming convention used for your MSS Main movie images. Example: 1.jpg, 2.jpg, 3.jpg, etc. 1.jpg will be the image that is loaded dynamically into the MSS Main movie area when Thumbnail 1 is clicked. You have the option to dynamically load images or add links to the thumbnails to load website pages instead of images. Thumbnail images all function independently so some thumbnail images could dynamically load images while other thumbnail images could be links to website pages.

Thumbnail 1 loads Image 1.jpg Thumbnail 2 loads Image 2.jpg Thumbnail 3 loads Image 3.jpg
Thumbnail 4 loads Image 4.jpg Thumbnail 5 loads Image 5.jpg Thumbnail 6 loads Image 6.jpg
Thumbnail 7 loads Image 7.jpg Thumbnail 8 loads Image 8.jpg Thumbnail 9 loads Image 9.jpg

Images for the Flash MSS 270 movie version (270 pixels in height)

The Flash MSS 270 version is pre-sized for 12 Thumbnail images in the left MSS Movie Thumbnails Area. This means that you could have a total of 36 different image files if you decide to use different images for the Main movie images and the externally dynamically loaded images. The cost of the Flash MSS 270 version is $189.95 due to the additional hour required to handle the additional images and complete the Flash MSS 270 movie. Screenshot of the Flash MSS 270 movie.

Flash MSS Movie Buttons

There are 2 types of buttons in the Flash MSS movie – MSS Movie Link Buttons and MSS Movie Master Buttons. The main difference between the 2 buttons is that MSS Movie Link Buttons are created within your movie and the MSS Movie Master Buttons are “on top” of your movie and are visible throughout movie play. The Thumbnail images could also be considered buttons if you choose to add links to them instead of loading images.

MSS Movie Link Buttons

MSS Movie Link Buttons are buttons inside of your Flash MSS movie at the very end of the movie and will are also be displayed when someone clicks the Stop button. Up to 10 buttons are included in the total cost. Examples of the MSS Movie Link Buttons are the Design, Coding, Flash and SEO buttons that you see at the end of the AITpro Flash MSS Movie. If you would like more than 10 buttons added to your custom movie please submit a quote request.

MSS Movie Master Buttons

Movie Master Buttons are used for your MSS Movie play and stop controls. Additionally, Movie Master Buttons can be hyperlink URL buttons like the Info button in the AITpro Flash MSS movie. Up to 10 additional buttons (besides Stop and Play) can be added at no additional charge. If you would like more than 10 buttons added to your custom movie please submit a quote request.

Hyperlinks – URL Links For Your Website and Website Pages

Hyperlinks in your Flash MSS movie are URL links pointing to your website pages. We will need the URL address for any links that you are adding to your movie. Links should be added during the ordering process in this format www.ait-pro.com/examplefolder/yourwebpage.html

Sound Effects Files – Sound Effects Files For Buttons, Images or Overall Flash MSS Movie

You can choose to have mouse over sound effects applied to your buttons, images or overall movie. If you have sound files that you would like to use in your movie you can upload them at the end of the ordering process. We ask that you send us sound files in mp3 format, but we will also accept wav files. The sound files should be ready to use meaning no editing of the sound files is required on our part. If you do require editing of your submitted sound files please submit a quote request. We currently do not offer default sound files. We will be adding some default sound effects files to choose from in the future.

Flash MSS Movie Installation – Installing Your Custom Flash MSS Movie On Your Website

Installation of your Flash MSS movie should be very quick and simple. Flash MSS movie installation should only take you between 5 to 15 minutes. Installation could take much longer if you are modifying the design structure of your website for the Flash MSS movie. Installation is simply embedding a Flash object (your Flash MSS movie SWF file) into a website page, which is almost identical to embedding a video file. The installation code contains all of the necessary details and parameters for your Flash MSS movie and it is wrapped in a javascript tag that checks for a visitor’s browser type and if they have a flash plugin installed or not. Copy and paste the code below where you want your Flash MSS movie to be embedded on your website. You will need to replace the AITpro website address, movie name and dimensions with your personal Flash MSS movie name, website address and dimensions as shown in the code below in Blue text. You can install the Flash MSS movie on individual website pages or throughout your entire website.

Prep and Uploading

You will receive 2 Flash SWF movie files from AITpro. One is the custom AS3 Flash Preloader movie that will preload your custom Flash MSS movie. Your Flash MSS movie file will be named using the naming convention of “your website domain name + FlashMSS” unless you specify a different name for your Flash MSS movie file. If you manually rename the Flash MSS SWF movie file name then the AS3 Flash Preloader movie will no longer be able to preload your Flash MSS movie.

An example Flash MSS movie name would be AITproFlashMSS.swf The Flash Preloader movie is named preloader.swf

What Is The Flash Preloader Movie For? What Does It Do?

The Flash Preloader movie displays the Flash MSS movie loading time in a percentage displaying what percentage of the movie is loaded. The most important feature of the Flash Preloader movie is that it eliminates any website or web page load delays when a person clicks on a link to your website and also once they arrive at your website. Your website loads as fast as it normally would while the Flash Preloader is loading your Flash MSS movie.

1. Create a folder in the root of your website called flash and within that flash folder create a folder called images. In the example screenshot below the flash folder is created in the root of the ait-pro.com website domain. The path to the flash folder is www.ait-pro.com/flash. The path to the images folder is www.ait-pro.com/flash/images.

Flash MSS Flash Folder Location
2. Upload the 2 flash SWF movie files that we send you to the flash folder.
3. Upload the AC_RunActiveContent.js file that we send you to the flash folder.
4. * Upload your externally loaded image files to the /flash/images folder.
* If AITpro handled resizing, cropping, clean up, etc. of your image files then we will also be sending those image files to you when we send you your custom Flash MSS movie and your Flash Preloader movie. That completes Prep and Uploading

Flash Embed Code Installation Instructions For Dreamweaver, HTML, PHP, ASP, CFM and WordPress Websites

Dreamweaver HTML Website Flash MSS Movie Installation

1. Open the website page that you want to add the Flash MSS movie to in Dreamweaver.
2. Place your cursor where you want to insert the Flash MSS movie in the Design view window.
3. Click the Insert Menu, go to Media and click Flash.
4. The Select File window will pop up. Type in the URL path to your custom Flash MSS movie in the URL window. Example: http://www.ait-pro.com/flash/AITproFlashMSS.swf and click the Ok button.
5. The Object Tag Title window pops up. This is not critical and can be changed later. For now just type in Flash MSS Movie.
6. By default Dreamweaver will make the dimensions of your Flash movie 32×32 pixels. You need to now change the dimensions to the actual dimensions of your movie. Click on the Flash movie and then you should see the Flash properties window at the bottom of your Dreamweaver window. Type in the actual Width and Height of your movie.
7. In the head section of your website page modify the javascript path to the path shown here <script src=”flash/AC_RunActiveContent.js”></script>.
8. We include the AC_RunActiveContent.js file when we email you your custom Flash MSS movie. You can either use this copy or a local copy of this .js file from your DW program files. You will now need to upload the AC_RunActiveContent.js file to your /flash folder on your website if you have not done so already. Another option is to use SWFObject.js instead of the provided Flash Player detection file AC_RunActiveContent.js. SWFObject download and installation instructions. http://code.google.com/p/swfobject/
That completes the Dreamweaver HTML installation

HTML Website Flash MSS Movie Installation – Without Using a Website Page Editing Program Like Dreamweaver

This raw Flash Embed code below is the same raw code that you would also use for PHP, ASP or CFM web pages

1. You will need to copy this code below to the website page where you want to install your Flash MSS Movie.
2. All the text in Blue needs to modified / changed to add your particular Flash MSS movie name, your movie dimensions and your website address URL.

<script> AC_FL_RunContent( 'codebase','http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version =9,0,28,0','width','900','height','200','title','Flash MSS Movie','src','http://www.ait-pro.com/flash/AITproFlashMSS','quality','high','pluginspage','http://www.adobe.com/shockwave/ download/download.cgi?P1_Prod_Version=ShockwaveFlash','movie','http://www.ait-pro.com/flash/AITproFlashMSS' ); //end AC code </script> <noscript> <object classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=9,0,28,0" width="900" height="200" title="Flash MSS Movie"> <param value="http://www.ait-pro.com/flash/AITproFlashMSS.swf" /> <param value="high" /> <embed src="http://www.ait-pro.com/flash/AITproFlashMSS.swf" quality="high" pluginspage="http://www.adobe.com/shockwave/download/download.cgi?P1_Prod_Version=ShockwaveFlash" width="900" height="200"></embed> </object> </noscript>

3. This line of code needs to be added to the head section of the website page that you just added this Flash Embed code too. <script src=”flash/AC_RunActiveContent.js“></script>
4. We include the AC_RunActiveContent.js file when email you your custom Flash MSS movie. Upload the AC_RunActiveContent.js file to the same /flash folder that you uploaded your custom Flash MSS movie to if you have not done so already. Another option is to use SWFObject.js instead of the provided Flash Player detection file AC_RunActiveContent.js. SWFObject download and installation instructions. http://code.google.com/p/swfobject/
That completes the HTML Flash MSS movie installation

WordPress Website Flash MSS Movie Installation

1. Install the Kimili Flash Embed WordPress Plugin (You can also use the raw Flash Embed code installation method shown above if you do not want to install the Kimili Flash Embed Plugin)
2. In order to have your Flash MSS movie displayed on all of your WordPress website pages you will need to modify your Theme’s header.php file. See the coding method we used on the AITpro website below (Step 3). *** In your particular Theme’s case you may want to create a new div id tag to hold your Flash MSS movie instead of using the header div tag. ***
Example: create a div id tag name called <div id=”flashmss”> put the div id tag where you want it in your header.php file. You will now need to create this div tag in your Theme’s style.css file. Example CSS code: #flashmss{float:left; width:900px;height:200px; padding:0px 0px 0px 0px; margin:0px; 0px, 0px, 0px;}
3. Change the text in Blue to match your Flash MSS dimensions and website name. Also we added a CSS class to the table class=”flash_movie_table” shown in Green. This is optional if you want to add CSS styling to the table that holds your Flash MSS movie.

<div> <table width="900" height="200" border="2" cellspacing="0" cellpadding="0" class="flash_movie_table"> <tr> <td> kml_flashembed movie="http://www.ait-pro.com/flash/preloader.swf" height="200" width="900" wmode="transparent" fversion="9" useexpressinstall="true" <!-- Begin Alternate Content --> <p> <a href="http://adobe.com/go/getflashplayer/" rel="nofollow"> <img src=" http://www.adobe.com/images/shared/download_buttons/get_flash_player.gif" alt="Get Adobe Flash player" /></a> </p> <!-- End Alternate Content --> kml_flashembed </td> </tr> </table> </div>

Code Explanation: We put the Kimili flash embed code inside of our header div tag and created a table to hold the Flash MSS movie SWF preloader file. The preloader.swf Flash movie preloads the Flash MSS movie so you want the preloader movie name here not the Flash MSS movie name. Closing brackets [ ] have been removed from the Kimili embed tags so that the code will display correctly.

4. Configure Kimili Flash Embed within your WordPress Dashboard. The recommended Kimili settings that you should use:
Javascript Options
Create a reference to SWFObject.js? Yes
Where do you want to reference SWFObject.js from? Google Ajax Library
Do you want to use SWFObject’s autohide function? Choose Yes or No depending on your preference

5. You may need to modify or add CSS code to your Theme’s style.css file for the #header div tag. This is an example of the CSS header div style used on the AITpro Theme style.css file: #header{align:left; width:900px; height:200px; padding:0px 0px 7px 42px; margin-bottom:0px;}

That completes the WordPress Flash MSS movie installation

Flash MSS Movie Design Concept, Planning, Research and Testing

A lot of careful thought, planning, research and testing has gone into the design and impact factors of the Flash MSS movie. You may feel that the movie transitions happen too quickly. That is actually intentional and the primary reason for the left MSS Movie Thumbnails Area navigational design concept. The average attention span for most people is estimated at around 10 seconds. What you want to happen in those first 10 seconds is to grab someone’s attention. Once you have their attention then you can expect that their interest and focus will follow. The pace of the movie is designed to stimulate that interest, not pause too long between movie transitions and try to explain everything you want to get across all in one shot. The thumbnail images in the left MSS Movie Thumbnails Area navigational Area can either be used to load images or to send visitors to your website pages.

Sequence of Movie Events And Focus

The 10 Second Window

When a visitor arrives at your website the Flash preloader starts loading your Flash MSS movie. A loading percentage countdown timer is displayed. As the movie is loading attention is drawn to the MSS Main Movie Area. Loading should take no more than 6 seconds to complete. Once your movie is loaded it starts automatically playing. After a brief delay of 1 to 2 seconds a MSS Movie Thumbnails effect is triggered. In the AITpro MSS movie it is the center AIT blue orb thumbnail image that increases in size dimensions and rotates / spins at a high rate of speed. This pulls the attention to the left MSS Movie Thumbnails Area, which is the primary navigational area for the movie.

Test Results

During testing 9 out of 10 people immediately moused over the AIT blue orb thumbnail image after it finished rotating. Those people then spent an average of 3 seconds mousing over the rest of the thumbnail images before their attention was drawn back to the main movie area.

- A large number of people tested clicked the “stop” MSS Movie Master Button at this point. This is the best response that we had hoped for. It indicates that not only has interest been captured at this point, but also that people felt that they might miss something in the main movie by not stopping it.
- 98% of all people tested played the Flash MSS movie at least twice.
- Overall appeal was very high. Some people get irritated by Flash or any type of animation in general. Out of 100 people tested and surveyed, 98 said they found the movie interesting and fun. 2 people said they found the movie irritating.

Overall Flash MSS Movie Effect and Impact

The ultimate desired effect and impact that the Flash MSS movie achieves is interest and even provides interactive amusement. One of key factors of the Flash MSS movie effectiveness is that it is interactive. Most people will mouse over Flash movies that do some special effect that is interesting. Flash movies that do nothing except blast you with some kind of advertisement have a very low impact factor, leave no lasting impressions and actually create an overall negative impression about your website.

How Effective Is The Flash MSS Movie?

A custom Flash MSS movie has been used on a client’s website for over a year now and has been a major factor in bringing in around $450,000 in new business in a one year period. Of course the Flash MSS movie could not do this alone. This particular AITpro client also has SEO work done by us so we get the new customers to the website and the Flash MSS movie seals the deal.

Advertising and Marketing Tips For Your Custom Flash MSS Movie

Positive Vs Negative Sales Approach

We advise that you don’t waste a single second of your movie play time on any negative statements.

If you have good solid products and services then just pointing out everything that makes your products and services good should be enough to win a customer over. By taking a positive approach to selling your products and services you will have people thinking in a positive mindset. Taking a negative approach will obviously get people thinking in a negative mindset. There is another common factor that comes into play in sales and that is desperation. Websites where products and services are advertised and marketed in a negative way usually also contain all the tell tale signs that indicate that the site owner or business is desperate for customers. Even if you are desperate for customers the last impression you want to send to potential customers is that you are desperate for their business. This is an unfortunate, but true business fact.

Comparing your products and services to competitors products and services

Pointing out what makes your products and services better is smart.
Pointing out why your competitor’s products and services are inferior to yours is a huge mistake.
If someone wasn’t thinking about or considering your competition before they are now.

Obviously if you offer a product or service that is less expensive than the competition than using a comparison chart is usually the best way to go. It is an indirect and factual way for you to allow someone to see that your products and services are clearly the best choice. The key thing to note is that you are not telling someone that your products and services are a better choice. You are showing them the facts and leaving the decision up to them. If you offer the cheapest products and services with the most bennies then a comparison chart is definitely a smart Advertising and Marketing strategy to use.

100% Satisfaction Guarantee

AITpro offers 2 prebuilt core movies the Flash MSS 200 movie and the Flash MSS 270 movie that can be customized to your specifications. Extensive design or coding changes to the core Flash MSS movie is considered a Custom Flash MSS movie and will require a quote request for a cost estimate before any work is performed. We will work with you to create a Flash MSS movie that matches your exact specifications. If your specifications require additional design or coding work outside of the scope of the allotted 4 hour Flash MSS movie creation time we will provide you with an exact cost estimate before performing any work on your custom Flash MSS movie. Design or coding work outside the scope of the allotted 4 hour Flash MSS movie creation time is billed at $40/hr. If you are not 100% satisfied with your Flash MSS movie we offer a 30-Day Money Back Guarantee.

30-Day Money Back Guarantee

To be eligible to receive a full refund we only require that you remove the custom Flash MSS movie from your website and destroy all copies of the Flash MSS movie that AITpro has provided to you. The Flash Preloader movie must be removed from your website as well as any image files that we provided to you. Any and all files that AITpro has sent to you must be removed from your website and destroyed by deleting them.

All products and services provided by AITpro become copyrighted property of AITpro once a 30-day money back guarantee refund has been issued. Unauthorized use of any AITpro copyrighted products or services is not allowed under any circumstances.

Flash MSS Movie Technical Assistance

For technical assistance regarding questions specific to your Flash MSS movie contact us by email at info@ait-pro.com or by telephone at 805-651-8561 or by checking the FAQ, Questions and Comments page.