Search Engine Optimization (SEO) Copywriting 101 – Click + Show

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[spoiler] The simplest and the most challenging part of search engine optimization is SEO copywriting.  The simple part of SEO copywriting is of course just writing the copy or words themselves.  The challenge is incorporating your target keywords like SEO, Copywriting and Search Engine Optimization into the page content without disrupting the natural flow of the writing itself.  Your SEO target keywords should be worked into the page copywriting with a keyword density percentage of somewhere between 3%-15% in order to achieve a high search engine ranking page.  This keyword density percentage range gives you a fair amount of latitude in SEO copywriting so that you can avoid “overusing” keywords in search engine optimization (SEO) copywriting.


Most Effective Search Engine Optimization (SEO) Copywriting Techniques

[spoiler] One of the most effective search engine optimization (SEO) copywriting techniques is to add paragraph titles that contain your target keywords.  The title of the first paragraph, Search Engine Optimization (SEO) Copywriting 101, contains all of our most important target keywords.  The title is bolded, uses a larger font and has an <h1> heading tag to let the search engines and your human visitors know what the page content focus is.  The only real difference between search engine optimization (SEO) copywriting and typical copywriting is that you need to include your keywords in the copywriting a little more than you normally would to achieve a higher search engine ranking.


The Best Search Engine Optimization (SEO) Copywriting Method

[spoiler] Our search engine optimization (SEO) copywriting method may not necessarily be the best SEO method, but it does work quite effectively for us at achieving high search engine ranking pages.  Before we start the search engine optimization (SEO) copywriting process we talk in depth with our clients about their products and services.  Not only to get a full understanding of the products and services that they offer, but also to find out the strengths and weaknesses of those particular products and services.  We then begin extensive search engine optimization research.  One of the areas we research is of course the competition.  It is very important that the search engine optimization (SEO) copywriting is completely original.  It is highly unlikely that you would write the exact same original search engine optimized copy that someone else has already written, but it is also not impossible.  The final step before beginning the actual search engine optimization (SEO) copywriting is to develop a website structure that is in itself search engine optimized.


Search Engine Optimization (SEO) Copywriting Mistakes

[spoiler] “Overusing” SEO copywriting keywords will give someone the impression that you offer poor copywriting services or simply just have poor writing skills.  A web page may rank higher in the search engines, but will probably be less effective at closing the deal.

“Text heavy” search engine optimized pages will usually turn website visitors off.  It is better to leave your website visitors wanting more than trying to say too much with SEO copywriting.

Using words that are complex and not commonly used in general writing, speaking and especially search terms such as a word like vernacular.


Effective Keyphrases in Search Engine Optimization (SEO) Copywriting

[spoiler] Creating effective search engine optimization (SEO) keyphrases in your copywriting that someone would actually use in the search engines is essential to maximizing your search terms rankings.

Keyphrase search terms such as these for example:

“Maximizing your search terms rankings” or “search terms rankings”

“Effective search engine optimization” or “effective SEO”

“Effective copywriting techniques” or “effective copywriting”


* Note:  We would consider this page to be very “text heavy” in page content.  This SEO copywriting style is informational in nature so as to allow for the additional content usage.  It also serves the purpose of demonstrating our search engine optimization (SEO) copywriting services.  We are also demonstrating the use of a collapsible panel or show/hide button as one simple method to get around the “text heavy” page content issue while still maintaining the benefit of a higher ranking web page.

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